Book Marketing Tips - Using
Guest Article by James Marinero
Publishers budgets for promoting new authors are minimal, so you have to be creative. Phil Marks, my editor at
wavecrest is forever chasing me to put myself about. Anyway, a new week, new angle.
Spreading – No – Sharing The
WordMy publisher sent me off
this week, off with parcel of books. Copies of 'Gate of Tears' to deliver to my local county
In the UK, public libraries are under threat
of execution. Many (some reports say 400) are seriously threatened because of cuts in public expenditure. Book
acquisitions are being cut.
It's a grim prospect, but then, even without
the cuts, the new generations of children are PC and iPhone focused, and Kindle is growing rapidly (but that might
actually help authors).
My mother signed me up to our local library
when I was about six, and I've belonged to a library for most of my life - and I'm still an active member. Does
your library have a particular smell you can recapture in your mind's nose? Mine
'You're a new product' my publisher says. You
need to build a readership. Fair enough. Free samples. Just like a new soft drink or chocolate bar. Hmmm, new idea,
But then I got to thinking. Maybe he's right,
and building a following is important (ok, that's a no-brainer). Every free sample chocolate bar gets eaten once,
but each library copy may be loaned and read 50 times - now that's leverage. I was starting to taste the
So, let's start unwrapping the bar. There are
payments from the UK Government to registered authors under the Public Lending Right Act 1979, too, currently at a
rate of about 6 pence (9 US cents) per loan. The maximum payable to any one author for any year is £6,600 (circa
$10,000). In 2011, 242 authors received the maximum payment.
Not a fortune, but helps keep the hunger away from one year to the
next. James Patterson's books are borrowed about 1.5 million times a year in the UK. Tasty. Building a brand,
creating demand. Damn, my publisher is brainwashing me.
So, the plan was to donate some copies of
'Gate of Tears' to the libraries in my local county. Emails were exchanged - they were keen to have the copies,
with a policy of supporting local authors. My publisher ( wavecrest ) included some
customised posters and a bundle of bookmarks.
I delivered the parcel, and my publisher also
offered my name to the County Library's Literary Organiser as someone prepared to go along to appropriate
Just one aspect of book marketing, and because they were donated
without charge, they were helping my local libraries. Books wear out, and new stock has to be acquired. Good
thinking, glad to help.
One small seed cast on a prairie, hopefully
not a field of stones.
[Thanks James, it all helps you know.
Prairie metaphor? Couldn't you have made it relevant to chocolate? - Ed]